Archer Malmo

#497 - Out-of-Home Advertising Growing

#497 - Out-of-Home Advertising Growing

If you say the right thing to the right people at the right time, advertising will be successful. Saying the right thing depends on how you create the advertising. Finding the right people at the right time, those are both elements of media selection. And media selection, not ad creation, is the most important element of advertising.

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